We’re Not Just
Running Research,
We’re Redefining It.
We observe behavior in context, listen like a peer, and co-create with the people shaping what matters now.
We’re Not Just
Running Research,
We’re Redefining It.
We observe behavior in context, listen like a peer, and co-create with the people shaping what matters now.
We’re Not Just
Running Research,
We’re Redefining It.
We observe behavior in context, listen like a peer, and co-create with the people shaping what matters now.
We’re Not Just
Running Research,
We’re Redefining It.
We observe behavior in context, listen like a peer, and co-create with the people shaping what matters now.
Get Started
Participants aren’t a focus group. They’re co-creators.
Our verified core of Gen Z and Millennials—culturally connected and deeply engaged—shapes everything we do. They don’t just respond.
They co-pilot.
Our verified core of Gen Z and Millennials—culturally connected and deeply engaged—shapes everything we do. They don’t just respond.
They co-pilot.
Our verified core of Gen Z and Millennials—culturally connected and deeply engaged—shapes everything we do. They don’t just respond.
They co-pilot.
Our verified core of Gen Z and Millennials—culturally connected and deeply engaged—shapes everything we do. They don’t just respond.
They co-pilot.
What It Means to Work With
Our Vytals
What It Means to Work With Our Vitals
What It Means to Work With Our Vitals
Insight Architects
Insight Architects
Insight
Architects
They help shape what we ask and how we ask it.
They help shape what we ask and how we ask it.
Strategic Partners
Strategic Partners
Strategic
Partners
They collaborate in messaging, creative, and product testing.
They collaborate in messaging, creative, and product testing.
Real-Time Responders
Real-Time Responders
In-app feedback via video, polls, location, and mood.
In-app feedback via video, polls, location, and mood.
Meet the Team
Redefining Research.
Matana LePlae
Co-Founder, CEO
Former to Ad agency leader, leading Fortune 100 brands Verizon, Pepsi, Mars, Nike
Former to Ad agency leader, leading Fortune 100 brands Verizon, Pepsi, Mars, Nike
Natalie Mbogo
Co-Founder, Chief Strategist
Research strategist; led social + digital campaigns for Nike, Victoria’s Secret, Luxottica
Research strategist; led social + digital campaigns for Nike, Victoria’s Secret, Luxottica
Chris Maconi
CTO / CPO
Three-time SaaS founder; Qualtrics acquisition experience
Three-time SaaS founder; Qualtrics acquisition experience
Brooke Maury
Chief Data Officer
Data analytics expert; exits at Stitcher and BrainPOP
Data analytics expert; exits at Stitcher and BrainPOP
Juliet Aguerre-Mateo
Program Manager
Roc 'T' Essex
Roc 'T' Essex
Community Lead
Community Lead
Juliet Aguerre-Mateo
Community/Program Manager
Josh Johnson
Josh Johnson
Community Lead
Community Lead
Petra Briand
Gen Z Leader
Nicole Koo
Gen Z Leader
Petra Briand
Community Lead
Nicole Koo
Community Lead
We don’t rely on outdated panels or anonymous survey groups.
Our insights come directly from our verified Vytals Network — a diverse, hand-selected community of culturally aware and behaviorally assessed members across the U.S.
They’re not passive respondents.
They’re active partners.
We don’t rely on outdated panels or anonymous survey groups.
Our insights come directly from our verified Vytals Network — a diverse, hand-selected community of culturally aware and behaviorally assessed members across the U.S.
They’re not passive respondents.
They’re active partners.
Verified Vytals Network
Nationally distributed
Connected via in-app engagement & contextual research
Want to Collaborate With Our
Network of Vytals?
Get Started with Vytal Voices
Get Started with Vytal Voices
Get Started with Vytal Voices
Get Started with Vytal Voices
We’re Redefining Research —
And We Want You In
Whether you're a global brand or an emerging startup, our team and network are here to help you move faster, smarter, and more authentically.
Get Started with Vytal Voices
Get Started with Vytal Voices
We’re Redefining Research —
And We Want You In
Whether you're a global brand or an emerging startup, our team and network are here to help you move faster, smarter, and more authentically.
Get Started with Vytal Voices
We’re Redefining Research —
And We Want You In
Whether you're a global brand or an emerging startup, our team and our network are here to help you move faster, smarter, and more authentically.
Get Started with Vytal Voices
We’re Redefining Research —
And We Want You In
Whether you're a global brand or an emerging startup, our team and our network are here to help you move faster, smarter, and more authentically.
Get Started with Vytal Voices