We’re Not Just
Running Research,
We’re Redefining It.
We observe behavior in context, listen like a peer, and co-create with the people shaping what matters now.
Get Started
People change. Research should keep up.
We built Vytal Voices because we believe insight should be alive — captured in real moments, built over time, and designed to grow.
We built Vytal Voices because we believe insight should be alive — captured in real moments, built over time, and designed to grow.
We built Vytal Voices because we believe insight should be alive — captured in real moments, built over time, and designed to grow.
We built Vytal Voices because we believe insight should be alive — captured in real moments, built over time, and designed to grow.
What It Means to Work With
Our Vytals
What It Means to Work With Our Vitals
What It Means to Work With Our Vitals
People are always in motion.
People are always in motion.
What someone thinks today may change tomorrow. Both moments matter.
What someone thinks today may change tomorrow. Both moments matter.
Context creates meaning.
Context creates meaning.
Asking people to remember and explain isn't the same as listening in the moment.
Asking people to remember and explain isn't the same as listening in the moment.
Understanding comes from relationship
Understanding comes from relationship
The deepest insight comes from staying connected, not starting over.
The deepest insight comes from staying connected, not starting over.
Meet the Team
Redefining Research.
Matana LePlae
Co-Founder, CEO
Former to Ad agency leader, leading Fortune 100 brands Verizon, Pepsi, Mars, Nike
Former to Ad agency leader, leading Fortune 100 brands Verizon, Pepsi, Mars, Nike
Natalie Mbogo
Co-Founder, Chief Strategist
Research strategist; led social + digital campaigns for Nike, Victoria’s Secret, Luxottica
Research strategist; led social + digital campaigns for Nike, Victoria’s Secret, Luxottica
Chris Maconi
CTO / CPO
Three-time SaaS founder; Qualtrics acquisition experience
Three-time SaaS founder; Qualtrics acquisition experience
Brooke Maury
Chief Data Officer
Data analytics expert; exits at Stitcher and BrainPOP
Data analytics expert; exits at Stitcher and BrainPOP
Juliet Aguerre-Mateo
Community/Program Manager
Petra Briand
Gen Z Leader
Nicole Koo
Gen Z Leader
We don’t rely on outdated panels or anonymous survey groups.
Our insights come directly from our verified Vytals Network — a diverse, hand-selected community of culturally aware and behaviorally assessed members across the U.S.
They’re not passive respondents.
They’re active partners.
We don’t rely on outdated panels or anonymous survey groups.
Our insights come directly from our verified Vytals Network — a diverse, hand-selected community of culturally aware and behaviorally assessed members across the U.S.
They’re not passive respondents.
They’re active partners.
Verified Vytals Network
Nationally distributed
Connected via in-app engagement & contextual research
Want to Collaborate With Our
Network of Vytals?
Get Started with Vytal Voices
Get Started with Vytal Voices
Get Started with Vytal Voices
Get Started with Vytal Voices
Deep insight. No wait. No hassle.
We Make It Easy.
Whether you're a global brand or an emerging startup, our team and network are here to help you move faster, smarter, and more authentically.
Get Started with Vytal Voices
Get Started with Vytal Voices
Deep insight. No wait. No hassle.
We Make It Easy.
Whether you're a global brand or an emerging startup, our team and network are here to help you move faster, smarter, and more authentically.
Get Started with Vytal Voices
We’re Redefining Research —
And We Want You In
Whether you're a global brand or an emerging startup, our team and our network are here to help you move faster, smarter, and more authentically.
Get Started with Vytal Voices
We’re Redefining Research —
And We Want You In
Whether you're a global brand or an emerging startup, our team and our network are here to help you move faster, smarter, and more authentically.
Get Started with Vytal Voices